Market Response and Marketing Mix Models: Trends and Research Opportunities
- ISBN-10
- 1601983549
- ISBN-13
- 9781601983541
- Category
- Business & Economics
- Pages
- 89
- Language
- English
- Published
- 2010
- Publisher
- Now Publishers Inc
- Authors
- Hubert GATIGNON, Douglas Bowman
Description
Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix models.
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