Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
- ISBN-10
- 1601983689
- ISBN-13
- 9781601983688
- Category
- Marketing
- Pages
- 126
- Language
- English
- Published
- 2010
- Publisher
- Now Publishers Inc
- Authors
- Berend Wierenga, Gerrit H. van Bruggen
Description
Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions.
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