Export Marketing Strategy: Tactics and Skills That Work
- ISBN-10
- 1606490095
- ISBN-13
- 9781606490099
- Category
- Business & Economics
- Pages
- 150
- Language
- English
- Published
- 2009-05-01
- Publisher
- Business Expert Press
- Authors
- Shaoming Zou, Daekwan Kim
Description
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
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