Conducting Market Research for International Business
- ISBN-10
- 1606490265
- ISBN-13
- 9781606490266
- Category
- Business & Economics
- Pages
- 120
- Language
- English
- Published
- 2009-03-01
- Publisher
- Business Expert Press
- Authors
- John Riesenberger, S. Tamer Cavusgil
Description
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
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