Fundamentals of Global Strategy: A Business Model Approach
- ISBN-10
- 1606490737
- ISBN-13
- 9781606490730
- Category
- Business & Economics
- Pages
- 270
- Language
- English
- Published
- 2010-08-20
- Publisher
- Business Expert Press
- Author
- Cornelis A. de Kluyver
Description
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
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