Consumer Behavior: Women and Shopping
- ISBN-10
- 1606491687
- ISBN-13
- 9781606491683
- Series
- Consumer Behavior
- Category
- Business & Economics
- Pages
- 125
- Language
- English
- Published
- 2011-01-20
- Publisher
- Business Expert Press
- Author
- Patricia Huddleston
Description
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
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