Writing Online: A Guide to Effective Digital Communication at Work
- ISBN-10
- 1606497812
- ISBN-13
- 9781606497814
- Category
- Business & Economics
- Pages
- 127
- Language
- English
- Published
- 2015-11-06
- Publisher
- Business Expert Press
- Author
- Erika Darics
Description
Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company - yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audio-visual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.
Get the book
Other editions
-
- 2000
- 164 pages
- Paperback
- Houghton Mifflin
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