Herding Cats: A Strategic Approach to Social Media Marketing
- ISBN-10
- 1606498398
- ISBN-13
- 9781606498392
- Series
- Herding Cats
- Category
- Business & Economics
- Pages
- 116
- Language
- English
- Published
- 2014-07-15
- Publisher
- Business Expert Press
- Authors
- Michael Weiss, Andrew Rohm
Description
One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach to your social media efforts. They simplify the concept of branding and advertising (fueled by social media) so you can focus on fostering customer engagement; craft your organization’s unique story; tell that story strategically via social media channels; organize, manage, monitor, and measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your customers.
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