Developing Successful Marketing Strategies
- ISBN-10
- 1606499610
- ISBN-13
- 9781606499610
- Category
- Business & Economics
- Pages
- 166
- Language
- English
- Published
- 2014-05-15
- Publisher
- Business Expert Press
- Author
- Gary W. Randazzo
Description
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Get the book
Other editions
Similar books
-
How to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
By Alvin Jay Rosenstein, Daniel J. Rosenstein, Debbi SmithHow to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
-
Developing Successful Sport Marketing Plans
By David Kent StotlarIn this updated edition, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing...
-
How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
By Roman G. Hiebing, Scott W. CooperHere is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow.
-
The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans
By Robert HamperTHE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new ...
-
Developing Successful Global Strategies for Marketing Luxury Brands
By Cecilia, Mosca, FabrizioThere are several factors at play that might explain the reasons behind the adoption of this novel approach by luxury fashion brands. The first relates to a shift in the age of luxury fashion consumers. So-called millennials—keen on ...
-
The Successful Marketing Plan
By Roman G. Hiebing, Scott W. CooperRoman G. Hiebing, Scott W. Cooper ... First, to Harry Dean Wolfe (now deceased), who was my major professor in graduate school at the University of Wisconsin, from whom I learned that theory and practice are both necessary.
-
Successful Marketing Strategy for High-tech Firms
By Eric ViardotAnnotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology.
-
The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition
By Roman Hiebing, Scott Cooper, Steve WehrenbergRoman G. Hiebing, Scott W. Cooper, Steve Wehrenberg ... First, my thanks go to Harry Dean Wolfe, who was my major professor in graduate school at the University of Wisconsin, from whom I learned that theory and practice are both ...
-
Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor
By Barry J. McLeishFrom a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing ...
-
Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor
By Barry J. McLeishFrom a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing ...