The Equitable Cultural Tourism Handbook
- ISBN-10
- 1607523604
- ISBN-13
- 9781607523604
- Category
- Travel
- Pages
- 219
- Language
- English
- Published
- 2010-03-01
- Publisher
- IAP
- Author
- Dr. Alf H. Walle
Description
The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment. The book starts with a two-chapter introduction that focuses upon the distinctive role of cultural tourism. As emphasized in chapter 1, a dilemma arises because cultural tourism must simultaneously serve multiple stakeholders and do so in equitable ways. This is much more complex than the more typical task of concentrating upon the needs, wants, and desires of customers. These ideas are refined in chapter 2 where the discussion centers primarily upon the importance of serving host communities, in addition to customers. Certainly, catering to customers continues to be an issue, but it should be envisioned as an ad hoc method of serving the host community.
Get the book
Similar books
-
Knoxville, Tennessee: A Mountain City in the New South
By William Bruce WheelerIn the early 1970s the Boeing Corporation had sent planners to the region for the purpose of building a new city , to be named Timberlake , near the Tellico ...
-
Britannia in Brief: The Scoop on All Things British
By Leslie Banker, William MullinsRobbie Williams Like Justin Timberlake, Robbie Williams got his start in a boy band then parlayed that success into something much bigger.
-
New England, 1999
By Wayne Curtis, Herbert B. Livesey, Marie MorrisFrost lived in a cabin on a farm across the road for 23 summers . ... but it's also open to the public at rates of about half what you'd pay at Killington .
-
Frommer's New England 2003
By Wayne Curtis, Marie Morris, Laura M. ReckfordYou'll never fall into the tourist traps when you travel with Frommer's. It's like having a friend show you around, taking you to the places locals like best. Our expert...
-
Frommer's? New England 2002
By Wayne Curtis, Marie Morris, Laura M. Reckford"Using the expertise of knowledgeable travel writers and editors, Frommer's New England is stuffed like a turkey, with slivers of information spilling out as soon as you open the cover.Even...
-
The Rough Guide to Peru
By Sara Humphreys, Steph Dyson, Todd ObolskyS/620 01 446 9414, HI Hostel Lima Casimiro Ulloa 328 hihostels.com; map. A great deal, this is the top-rated HI hostel in the capital.
-
Chicago - Frommer's Travel Guides
By Todd A. SavageThe most authoritative, easy-to-use guide a traveller can buy
-
French By Heart: An American Family's Adventures in La Belle France
By Rebecca S. RamseyIn a year or so, y'a.ll will move back home andTodd'll buy you some big house in Crawford Creek and you're ... But what is the deal with hotel rooms here?
-
Sons of Thunder
By James TimberlakeBook One: Sons of Thunder is the first of two books based on one summers 2000 mile trek across southern Europe.
-
Food Artisans of Alberta: Your Trail Guide to the Best Locally Crafted Fare
By Karen Anderson, Matilde Sanchez-TurriOwners J.P. Fortin and Danielle Black Fortin have a base camp and café in Capstone at Riverlands in Red Deer. Check them out at pursuitadventures.ca.