How to Change Minds: The Art of Influence without Manipulation
- ISBN-10
- 1609948319
- ISBN-13
- 9781609948313
- Category
- Business & Economics
- Pages
- 216
- Language
- English
- Published
- 2013-06-03
- Publisher
- Berrett-Koehler Publishers
- Author
- Rob Jolles
Description
Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.
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Other editions
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- 2013-06-03
- 216 pages
- Ebook
- Berrett-Koehler Publishers
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