In Don't Be Such a Scientist, Randy Olson recounts the lessons from his own hilarious--and at times humiliating--evolution from science professor to Hollywood filmmaker, sharing the secrets of talking substance in an age of style. The key, he argued, is to stay true to the facts while tapping into something more primordial, more irrational--and ultimately more human. Now, in this second edition of his provocative and groundbreaking book, Olson builds upon the lessons and storytelling of Don't Be Such a Scientist, providing an epilogue to each chapter for the current times, and adding a fresh introduction and new chapter on the importance of listening for science communicators (and beyond). Don't Be Such a Scientist, Second Edition is a cutting and irreverent manual to speaking out and making your voice heard in an age of attacks on science. Invaluable for anyone looking to break out of the boxes of academia or research, Olson's writing will inspire readers to "make science human"--and to enjoy the ride along the way.
When Randy Olson first described his life-changing encounter with an acting teacher in Don't Be Such a Scientist, it seemed like the world of science was on the cusp of gaining new respect in the public eye.
To convey the facts, this book suggests, scientists must take a more active role in making their work accessible to the media, and thus to the public. In Am I Making Myself Clear?
asks Steve Schneider (Schneider 2003). Schneider, a professor of biological sciences at Stanford University and codirector of the Center for Environmental Science and Policy at the Freeman Sogli Institute, has spent decades tackling ...
The power and importance of storytelling is now widely accepted, but this book goes further to focus on storymaking.
Adapting your release for the Web enhances readability, found by the eye tracking study by Jakob Nielsen and Kara Pernice Coyne, referenced earlier. They found that reformatting content for the Web— with bulleted items, subheads, ...
Hooray for Campbellwood Christopher Vogler's The Writer's Journey is the definitive resource for the power of drawing on Joseph Campbell for telling stories. You've also seen how widely I've cited Robert McKee's Story.
-- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.
This book offers you the research, andthe arguments, that will help you become a more effectiveteacher." —Joe Riener, English teacher, Wilson High School,Washington, D.C. Why Don't Students Like School? now comes with onlinediscussion ...
This is the first major text designed to help professionals and students evaluate the merits of popular yet controversial practices in clinical psychology, differentiating those that can stand up to the rigors of science from those that ...
The ability to write clearly is critical to any scientific career. The Scientist’s Guide to Writing shows scientists how to become better writers so that their ideas have the greatest possible impact.