Ultimate Guide to Pinterest for Business
- ISBN-10
- 1613082312
- ISBN-13
- 9781613082317
- Category
- Business & Economics
- Pages
- 300
- Language
- English
- Published
- 2013-05-01
- Publisher
- Entrepreneur Press
- Author
- Karen Leland
Description
With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand’s success — one pin at a time.
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