Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship
This book provides practical advice on how franchising works from two authors with years of experience.
This book was written with the would-be franchisor in mind.
Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan’s.
This book was written by entrepreneurs for entrepreneurs and made to be short, simple and to the point.
The Insider’s Guide to Buying a Franchise or Franchising Your Business In this easy-to-read guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make ...
... Travel Andy Cummings, Vice President and Publisher, Dummies Technology/General User Gerry Fahey, Vice President of Production Services Debbie Stailey, Director of Composition Services Contents at a Glance Introduction .
“For example, suppose you decide to become a McDonald's franchisee and you live in a small town. You'll be operating the only McDonald's in the area. You open your unit, but eventually start thinking that you don't like the sesame seeds ...
The Insider’s Guide to Buying a Franchise or Franchising Your Business In this easy-to-read guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make ...
Pick the perfect franchise opportunity for you Become a commercial or social franchisor Must-have training and legal information online Buy, own, and operate a franchise If you want to be your own boss and stand on the shoulders of ...
CHAPTER 2 The Foundation of Franchising Over the last five decades , franchising has emerged as a leading intellectual property leveraging strategy for a variety of product and service companies at various stages of development .