Application of Regression Models in Marketing: Testing vs. Forecasting
- ISBN-10
- 1613111703
- ISBN-13
- 9781613111703
- Category
- Business & Economics
- Pages
- 22
- Language
- English
- Published
- 2011-06-30
- Publisher
- Marketing Classics Press
- Author
- Frank M. Bass
Description
A Constrained Regression Procedure For Estimating Market Potentials The basic justification for constraining parameter estimates is the availability of information about parameters from sources other than the basic statistics from which ...
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