Franchising: The State of the Art
- ISBN-10
- 161311186X
- ISBN-13
- 9781613111864
- Series
- Franchising
- Category
- Business & Economics
- Pages
- 75
- Language
- English
- Published
- 2011-08-15
- Publisher
- Marketing Classics Press
- Author
- Donna W. Hackett
Description
Bruce Walker and Michael Etzel, “The Internationalization of U.S. Franchise Systems: Progress and Procedures,” Journal of Marketing, 37 (Apr. 1973), 38. Hackett, "The International Systems," 65. Expansion of U.S. Franchise ...
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