As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.
Directors : R. S. Barnaby , T. Boyer , G. Briegleb , S. Corcoran , J. S. Charles , A. Dawydoff , F. Compton , P. Leonard , W. Klemperer , A. Raspet , E. J. Reeves , J. Robinson , A. Schultz , E. Schweizer , P. A. Schweizer , B. Shupack ...
He also witnessed the unforgettable '76 Daytona finish between Richard Petty and Pearson. In Barney Hall's Tales from the Trackside, he reflects on many memorable stories, including Bill Elliott winning the Winston Million in 1985.
... lens is still in daily use and though it no longer ... revolves in its liquid metal bed by clockwork 36 it seems likely that it will continue to revolve in its mercury bath after automation . ... Stone , John Harris op . cit .
But by the end of the season the hot combination was Mark Donohue in the Camaro . Cougar did not return but Donohue did , taking ten of the twelve 1968 races , including eight in a row . American Motors entered the series with the new ...
Gillis is a Contributing Correspondent for NBC's “ Today Show ” and has appeared on all three network evening news programs as well as local and national talk shows , including “ Donahue , " “ 20/20 , " “ Nightline , ” “ The Oprah ...
Miller , J. , M. Sanders , E. Fitzhugh , K. Plummer ( 2005a ) . “ Real or Self - Imposed : The Gap Between Cognitive Systems Engineering and Softward Systems Engineering , ” Human Systems Integration Symposium , Arlington , VA , June .
St Maries River Railroad GP9s 101 and 102, both built by EMD in 1959 for the Milwaukee Road, are seen working a freight from St Maries to Tacoma Rail Switcher MP15 1521, built by EMD in 1983. Plummer, Idaho, beside Chatcolet Lake on the ...
134 PICTURE HISTORY OF THE CUNARD LINE 1840-1990 Frank O. Braynard. Adriatic, 63, 64 Alaunia, 51 Albania, 44 America 1 1848), ... 110.111, 112, 118 #fx,44 Russia, 4 Sagafjord, 130 Samaria, 25 Saturnia, 1 10 &«w»w(1900), ...
Map : 4 Eglwysfach Ynyshir Hall Ynyshir Hall shares its location on the Dovey river estuary with a 1,000 - acre bird reserve , home to herons , oystercatchers , curlews , and cormorants . Nestled in acres of gardens full of azaleas and ...
The Transportation Experience seeks to understand the genesis of transportation policy in America and the UK, along with the roles that this policy plays as systems are innovated, deployed, and reach maturity, and how policies might be ...