Global Brand Power: Leveraging Branding for Long-Term Growth
- ISBN-10
- 1613631308
- ISBN-13
- 9781613631300
- Category
- Business & Economics
- Pages
- 132
- Language
- English
- Published
- 2013-03-05
- Publisher
- University of Pennsylvania Press
- Author
- Barbara E. Kahn
Description
Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.
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Other editions
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- 2013-03-05
- 132 pages
- Ebook
- University of Pennsylvania Press
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- 2013
- 125 pages
- Paperback
- Wharton School Press
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