The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
- ISBN-10
- 1613631413
- ISBN-13
- 9781613631416
- Category
- Business & Economics
- Pages
- 136
- Language
- English
- Published
- 2018-10-30
- Publisher
- University of Pennsylvania Press
- Authors
- Peter Fader, Sarah E. Toms
Description
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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