Handbook of Business Communication: Linguistic Approaches
- ISBN-10
- 1614514860
- ISBN-13
- 9781614514862
- Category
- Language Arts & Disciplines
- Pages
- 711
- Language
- English
- Published
- 2017-07-24
- Publisher
- Walter de Gruyter GmbH & Co KG
- Authors
- Gerlinde Mautner, Franz Rainer
Description
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
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Other editions
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- 2017-07-24
- 711 pages
- Ebook
- Walter de Gruyter GmbH & Co KG
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