Electronic Commerce: The Strategic Perspective

Name: Electronic Commerce: The Strategic Perspective
Rating: 1 (1 reviews)

ISBN-10: 161610029X
ISBN-13: 9781616100292
Series: Electronic Commerce
Category: Electronic commerce
Pages: 115
Language: English
Published: 2009-09-01
Publisher: Orange Groove Books
Author: Richard T. Watson

Description

This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.

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Other editions

Electronic Commerce: A Managerial and Social Networks Perspective
- 2016-10-07
- 791 pages
- Paperback
- Springer
Electronic Commerce
- 2016-02-17
- 624 pages
- Ebook
- Cengage Learning
Electronic Commerce
- 2016-02-17
- 624 pages
- Paperback
- Cengage Learning
Electronic Commerce: A Managerial and Social Networks Perspective
- 2015-01-29
- 791 pages
- Ebook
- Springer

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