Managerial Cognition and Strategic Management: Rethinking Internationalization Strategies
- ISBN-10
- 1616689293
- ISBN-13
- 9781616689292
- Category
- Cognition
- Language
- English
- Published
- 2011
- Publisher
- Nova Science Publishers
- Authors
- Teresa Garcia-Merino, Valle Santos-Álarez
Description
Although the study of strategy or company strategic management has been discussed in literature throughout recent years, there is a need for increased attention in the topic of the strategist's mindful process. This book discusses the need to consider managerial cognition when addressing any strategic management related topic, as well as how strategy is really formed in the inner mind of the strategist.
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