Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
This guide aims to move students away from a cut-and-paste mentality and refocus design instruction on the fundamentals of form (starting from such basics as point and line) in a critical, rigorous way informed by contemporary media, theory ...
Conveying a Mood A texture can be generated in response to a central image (hope) or in opposition to it (anxiety). Kelley McIntyre and Kim Bentley, MFA Studio. Marian Bantjes, visiting faculty. Opposites Attract Strong color contrasts ...
Figure 4—1 1 is a symmetrical stained-glass window design by architect Frank Lloyd Wright. Figure 4—12 is a symmetrical logo design by contemporary designer Margo Chase. Some symmetrical designs also repeat from top to bottom, ...
At the book's core are techniques for releasing creative energy and stimulating fresh thinking to arrive at compelling and viable solutions.
Ellen Lupton and J. Abbott Miller are the founders and directors of the graphic design program at the Maryland Institute of Art, as well as the authors of numerous books...
This book serves as an introduction to the key elements of good design.
This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex.
A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.
This revised Fifth Edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.
Featuring thematic essays on topics ranging from design for the table to tactile graphics, tactile sound, and visualizing the senses, this book is a call to action for multisensory design practice.