Double Down on Your Data: How Analytics Is Revolutionizing the Casino and Hospitality Industry

Double Down on Your Data: How Analytics Is Revolutionizing the Casino and Hospitality Industry
ISBN-10
1620243407
ISBN-13
9781620243404
Category
Casinos
Pages
254
Language
English
Published
2012-09-25
Publisher
Tate Publishing
Author
Clive J. Pearson

Description

Gambling has been with us since ancient times and it is unquestionably here to stay. Although Poseidon, Zeus and Hades may no longer be dividing the world up in a game of dice, flocks of tourist still flood through the gates of Las Vegas' Caesars, Atlantic City's Taj Mahal and Macau's oddly named casino Greek Mythology. In Double Down On Your Data, author Clive Pearson reveals that we have entered a brave new world of gambling and entertainment, a world where casino executives can cull through their casino's in-house patron data and discover who are their most profitable patrons. Armed with this information, these casino executives can then market to their most valuable patrons in a highly personal way, thereby creating a long and lasting — and usually highly profitable — relationship. Double Down On Your Data teaches casino executives how best to manage their customer relations as today they are faced with a gambler who is much more sophisticated than the ancient Roman soldier who tossed a coin in the air and called "Heads or Ships."

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