Handbook of Contemporary Marketing in China: Theories and Practices

Handbook of Contemporary Marketing in China: Theories and Practices
ISBN-10
1622576438
ISBN-13
9781622576432
Category
Consumer behavior
Pages
302
Language
English
Published
2012
Publisher
Nova Science Pub Incorporated
Author
Chenglu Wang

Description

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This new book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.

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