Commercializing Childhood: Children's Magazines, Urban Gentility, and the Ideal of the American Child, 1823-1918
- ISBN-10
- 1625341911
- ISBN-13
- 9781625341914
- Category
- Language Arts & Disciplines
- Language
- English
- Published
- 2015
- Publisher
- Studies in Print Culture and t
- Author
- Paul B. Ringel
Description
Long before activists raised concerns about the dangers of commercials airing during Saturday morning cartoons, America's young people emerged as a group that businesses should target with goods for sale. As print culture grew rapidly in the nineteenth century, enterprising publishers raced to meet the widespread demand for magazines aimed at middle-and upper-class children, especially those whose families had leisure time and cultural aspirations to gentility. In this engaging book, Paul B. Ringel combines an analysis of the stories in nineteenth-century American children's magazines with the backstories of their authors, editors, and publishers to explain how this hugely successful industry trained generations of American children to become genteel consumers. Ringel demonstrates how these publications played to two conflicting impulses within American families: to shield children from commercial influences by offering earnest and moral entertainment and to help children learn how to prosper in an increasingly market-driven society.
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