Franchise: The Golden Arches in Black America

Franchise: The Golden Arches in Black America
ISBN-10
1631493957
ISBN-13
9781631493959
Category
History
Pages
336
Language
English
Published
2020-01-07
Publisher
Liveright Publishing
Author
Marcia Chatelain

Description

WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

Other editions

  • Franchise
    • 2017-09-05
    • 176 pages
    • Ebook
    • Law Business Research Ltd.

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