Strategic Management: An Executive Perspective
- ISBN-10
- 1631570749
- ISBN-13
- 9781631570742
- Series
- Strategic Management
- Category
- Business & Economics
- Pages
- 255
- Language
- English
- Published
- 2015-01-26
- Publisher
- Business Expert Press
- Authors
- John A. Pearce, Cornelius de Kluyver
Description
Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company’s core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.
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Other editions
-
- 2023-08-06
- 90 pages
- Ebook
- Ink of Knowledge
-
- 2023-02-25
- - pages
- Paperback
- Pearson
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