The New Brand Builders: How the Little Guys Discovered the Most Successful Business Strategy in a Generation - And Are...
- ISBN-10
- 1631950584
- ISBN-13
- 9781631950582
- Pages
- 275
- Language
- English
- Published
- 2021-01-05
- Author
- Jason G. Miles
Description
A practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon.
Get the book
Similar books
-
The TV Brand Builders: How to Win Audiences and Influence Viewers
By Andy Bryant, Charlie MawerThey had in showrunner Russell T Davies, however, the perfect blend of science fiction fan and master storyteller. How could we launch a rebooted and suited Doctor Who onto the national consciousness though? Our early pitch to Davies, ...
-
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
By Denise Lee YohnDenise Lee Yohn has bottled the elixir of brands and the magic behind brands in this book." —Om Malik, founder, GigaOM "Denise Lee Yohn beautifully highlights some of the most beloved brands and how they've separated themselves from the ...
-
How to Speak American: Building Brands in the New Heartland
By Paul Jankowski, Raymond Ginger Professor of History Paul JankowskiThis book will help brand builders define and connect with the New Heartland consumer and embrace the role core values such as Faith, Community and Family plays in buying behavior.
-
I F**king Love That Company: How a New Generation of Brand Builders Is Defining the Post-Amazon World
By Randy Komisar, Bayard WinthropConsumers are empowered by the ability to comparison shop and then make their purchases online. This book outlines the history of this disruption and looks into the future to see how Amazon and other companies will behave in the future.
-
Brand Atlas: Branding Intelligence Made Visible
By Alina Wheeler, Joel Katz"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." —The Influential ...
-
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
By Rajeev Batra, Amitava Chattopadhyay, Aysegul OzsomerRajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.
-
Brand Warfare: 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players
By Michele Owens, David F. D'AlessandroThis book is like D'Alessandro himself: insightful, great fun, and to-the-point." --Lesa Ukman President, IEG, Inc. "David D'Alessandro can best bedescribed as a leader, a visionary, and a decision-maker.
-
Kellogg on Branding in a Hyper-Connected World
This latest book from Northwestern University's Kellogg School of Management is a guide to creating and building powerful brands. The book combines insights from academic thought-leaders and learnings from successful global brand-builders.
-
Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands
By Kevin Budelmann, Yang Kim", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the ...
-
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
By Scott Bedbury, Stephen FenichellEight Principles for Achieving Brand Leadership in the Twenty-First Century Scott Bedbury, Stephen Fenichell. to that time . ... This misperception of the primary focus of brand building is hardly a new phenomenon .