The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world. Proven strategies to take control of the competitive dialogue and never let go. How to go for the win, the whole win, and nothing but the win for you and your company.
This book concentrates on the leaders of the Conservatives, Labour and Liberal Democrats in British general election campaigns between 2010 and 2019, by exploring where they visit during the campaign and why, the impact they have, and how ...
Reading this book, you will learn:The Disruptive Periphery Concept and the necessary tools it providesHow to apply a marketing-centric focus to innovationLessons developed from thirty years of real-world global consulting and training ...
Erika Schwarze offers here an in-depth examination of these two separate campaigns, and how Fatah s lack of responsiveness to the popular mood in the run-up to elections following Arafat s death and beyond, led to its defeat in spite of its ...
This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy.
The daughter of Nancy Pelosi, the nations first female Speaker of the House, offers a guidebook for citizens wanting to enter public service and become involved in their communities, whether through working with nonprofit agencies or ...
The disputed succession to Harold Macmillan and the discrediting of the magic circle, the procedural changes designed to evict Edward Heath, the brutal political assassination of Margaret Thatcher, the bizarre resignation and immediate re ...
Democratising Conservative leadership selection traces the effects of democracy on the British Conservative Party, specifically looking at how changes in the ways the Conservatives elect their leaders have altered their...
... including loyalty/ideology to exert control over the bureaucracy, geographic and demographic diversity to convey representativeness of society, and congressional preferences, as well as competence (Lewis 2009, 2012; Kim 2009).
Global in scope, books in the series are characterised by a stress on comparative analysis and strong methodological rigour. The series is published in association with the European Consortium for Political Research.
Leading the Campaign provides an overview of campaigns in higher education.