From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

From Individual to Empire: A Guide to Building an Authentic and Powerful Brand
ISBN-10
1632992620
ISBN-13
9781632992628
Category
Business & Economics
Pages
218
Language
English
Published
2020-02-04
Publisher
Greenleaf Book Group
Author
Laura Bull

Description

Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful? It’s all about influencer branding, and Laura Bull will tell you everything youneed to know. Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer." Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future. Bull marries positive psychological principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding. This intelligent, breezy read provides additional tools, exercises, and resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire. A consultant and speaker, Bull has been an adjunct professor since 2013 teaching disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.

Similar books

  • From Individual to Empire: A Guide to Building an Authentic and Powerful Brand
    By Laura Bull

    Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.

  • Second Empire
    By Richie Hofmann

    The leaves beneath it were the marbled pages. Richie Hofmann is the winner of a Ruth Lilly Fellowship from the Poetry Foundation, and his poems have appeared or are forthcoming in the New Yorker, Poetry, the Kenyon Review, and Ploughshares.

  • Empire
    By Xochiquetzal Candelaria

    This distinctive collection ranges from the frighteningly whimsical image of Cortés dancing gleefully around a cannon to the haunting and poignant discovery of a dead refugee boy seemingly buried within the poet herself.

  • The Empire of the Self: Self-Command and Political Speech in Seneca and Petronius
    By Christopher Star

    The problematic consequences of this ideal are explored in Seneca’s dramatic and satirical works, as well as in the novel of his contemporary Petronius. Star examines the rhetorical links between these diverse texts.

  • Emperor of Thorns
    By Mark Lawrence

    King of Seven Nations, Jorg Ancrath, is still seeking revenge against his father and sets his sights on becoming Emperor using lost technology.

  • The Empire Trilogy: The Siege of Krishnapur, Troubles, and The Singapore Grip
    By J.G. Farrell

    This time of convulsion is the subject of J. G. Farrell's The Siege of Krishnapur, widely considered one of the finest British novels of the last fifty years.Farrell's story is set in an isolated Victorian outpost on the subcontinent.

  • Empire in Black and Gold
    By Adrian Tchaikovsky

    The city states of the Lowlands have lived in peace for decades, bastions of civilization, prosperity and sophistication, protected by treaties, trade and a belief in the reasonable nature of their neighbors.

  • Adventurism and Empire: The Struggle for Mastery in the Louisiana-Florida Borderlands, 1762-1803
    By David Narrett

    ... Dolph Briscoe Center for American History Edward Alexander Parsons Collection Baton Rouge, Louisiana Hill Memorial Library David Bradford Letters Great Britain, Public Records Office (microfilm) Phillip Hicky Papers John Smith and ...

  • A Memory Called Empire
    By Arkady Martine

    "The most thrilling ride ever. This book has everything I love."—Charlie Jane Anders, author of All the Birds in the Sky And coming soon, the brilliant sequel, A Desolation Called Peace!

  • Afterlife of Empire
    By Jordanna Bailkin

    With this book, Jordanna Bailkin transforms our understanding of how some of the most critical issues of twentieth-century British history were not just perceived, but lived.”—Stephen J. Brooke, York University