The Dealer: How One California Dealership Fueled the Rise of Ferrari Cars in America

The Dealer: How One California Dealership Fueled the Rise of Ferrari Cars in America
ISBN-10
1633887561
ISBN-13
9781633887565
Series
The Dealer
Category
Transportation
Pages
200
Language
English
Published
2022-07-15
Publisher
Rowman & Littlefield
Author
Jim Ciardella

Description

When Ferrari of Los Gatos opened, few people could afford an expensive sports car. In 1976, the average annual income was $12,686, and a new home cost about $48,000. Motorists in California could only buy gas on odd or even-numbered days based on the last digit of their license plate, due to the global oil crisis. Times were tough, and people were hesitant to take chances, especially with a car that cost more than a house. At the same time, Brian Burnett and his friend Richard Rivoir had the idea of starting a Ferrari dealership. The Dealer is the story of how one dealership, Ferrari of Los Gatos, fueled the rise of the iconic Italian sports car in the U.S. market on its way to becoming the number one Ferrari dealer in North America. Even Enzo Ferrari himself took notice, flying Brian and the other dealers to Italy to show his appreciation for their success. Customers included movie stars, sports celebrities, entertainers, and some with unusual sources of income and a strong desire for a low profile. Along the way, the two men made friends, enemies, and millions of dollars, only to lose everything in the blink of an eye. Author Jim Ciardella shows readers a part of Ferrari that no one has even seen, with behind-the-scenes stories as told to him by Richard Rivoir and Brian Burnett, their customers and employees, and other North American dealers who all rode high and eventually burned out on selling fast cars.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • WINGS LIKE EAGLES PB
    WINGS LIKE EAGLES PB
    By Paul A. Schweizer

    Directors : R. S. Barnaby , T. Boyer , G. Briegleb , S. Corcoran , J. S. Charles , A. Dawydoff , F. Compton , P. Leonard , W. Klemperer , A. Raspet , E. J. Reeves , J. Robinson , A. Schultz , E. Schweizer , P. A. Schweizer , B. Shupack ...

  • Barney Hall's Tales From Trackside
    Barney Hall's Tales From Trackside
    By Barney Hall, Ben White

    He also witnessed the unforgettable '76 Daytona finish between Richard Petty and Pearson. In Barney Hall's Tales from the Trackside, he reflects on many memorable stories, including Bill Elliott winning the Winston Million in 1985.

  • Lost Sounds: The Story of Coast Fog Signals
    Lost Sounds: The Story of Coast Fog Signals
    By Alan Renton

    ... lens is still in daily use and though it no longer ... revolves in its liquid metal bed by clockwork 36 it seems likely that it will continue to revolve in its mercury bath after automation . ... Stone , John Harris op . cit .

  • American Auto Racing: The Milestones and Personalities of a Century of Speed
    American Auto Racing: The Milestones and Personalities of a Century of Speed
    By J.A. Martin, Thomas F. Saal

    But by the end of the season the hot combination was Mark Donohue in the Camaro . Cougar did not return but Donohue did , taking ten of the twelve 1968 races , including eight in a row . American Motors entered the series with the new ...

  • The Truck, Van and 4x4 Book: The Definitive Guide to Buying a Truck
    The Truck, Van and 4x4 Book: The Definitive Guide to Buying a Truck
    By Jack Gillis, Karen Fierst, Scott Beatty

    Gillis is a Contributing Correspondent for NBC's “ Today Show ” and has appeared on all three network evening news programs as well as local and national talk shows , including “ Donahue , " “ 20/20 , " “ Nightline , ” “ The Oprah ...

  • Human Factors for Naval Marine Vehicle Design and Operation
    Human Factors for Naval Marine Vehicle Design and Operation
    By Jonathan M. Ross

    Miller , J. , M. Sanders , E. Fitzhugh , K. Plummer ( 2005a ) . “ Real or Self - Imposed : The Gap Between Cognitive Systems Engineering and Softward Systems Engineering , ” Human Systems Integration Symposium , Arlington , VA , June .

  • Locomotives of the Western United States
    Locomotives of the Western United States
    By Jonathan Lewis

    St Maries River Railroad GP9s 101 and 102, both built by EMD in 1959 for the Milwaukee Road, are seen working a freight from St Maries to Tacoma Rail Switcher MP15 1521, built by EMD in 1983. Plummer, Idaho, beside Chatcolet Lake on the ...

  • Picture History of the Cunard Line, 1840-1990
    Picture History of the Cunard Line, 1840-1990
    By William H. Miller, Frank Osborn Braynard

    134 PICTURE HISTORY OF THE CUNARD LINE 1840-1990 Frank O. Braynard. Adriatic, 63, 64 Alaunia, 51 Albania, 44 America 1 1848), ... 110.111, 112, 118 #fx,44 Russia, 4 Sagafjord, 130 Samaria, 25 Saturnia, 1 10 &«w»w(1900), ...

  • Karen Brown's England, Wales and Scotland: Exceptional Places to Stay and Itineraries
    Karen Brown's England, Wales and Scotland: Exceptional Places to Stay and Itineraries
    By Karen Brown

    Map : 4 Eglwysfach Ynyshir Hall Ynyshir Hall shares its location on the Dovey river estuary with a 1,000 - acre bird reserve , home to herons , oystercatchers , curlews , and cormorants . Nestled in acres of gardens full of azaleas and ...

  • The Transportation Experience: Policy, Planning, and Deployment
    The Transportation Experience: Policy, Planning, and Deployment
    By David M. Levinson, William L. Garrison

    The Transportation Experience seeks to understand the genesis of transportation policy in America and the UK, along with the roles that this policy plays as systems are innovated, deployed, and reach maturity, and how policies might be ...