Chief Crisis Officer: Structure and Leadership for Effective Communications Response

Chief Crisis Officer: Structure and Leadership for Effective Communications Response
ISBN-10
1634251768
ISBN-13
9781634251761
Category
Business & Economics
Pages
248
Language
English
Published
2019-11-29
Author
James F. Haggerty

Description

Now in paperback with a new preface from the author! In this new web and social media-dominated era, a fumbled, ineffective public response can mean the difference between a crisis you manage and one that manages you. In ways not imaginable previously, a public-facing crisis can have devastating and long-lasting consequences for an organization's goals, success, and even its existence.

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