The prevalence of social media avails individual users and organizations with unprecedented access to personal information that was once arduous to gather. Undoubtedly, privacy concerns on social media platforms become critically important as vendors can now potentially have access to a large collection of users' personal information. This book discusses the privacy concerns in using social media. It discusses the negative impact social media has on different populations; the use of social media for job placement; the dangers of social media for the psyche; and videos as a form of transmedia storytelling.
Social Media, Digital Professionalism and CPD
"Tired of spinning your wheels when it comes to social media? In this book, I take you through the nuts and bolts of what it takes to create a smart and sustainable social media strategy that will help you grow your business!
This is Australia's first publication dedicated to social media law and marketing.
In a review of research priorities for the application of social media in the B2B marketing context;LaPlaca(2013), suggests the following topics for investigation: Crowdsourcing and open innovation contests Social media and e marketing ...
mitp Weitere Titel zum Thema : mitp David Meerman Scott Die neuen Marketing- und PR - Regeln im Web 2.0 Wie Sie im Social Web News Releases , Blogs , Podcasting und virales Marketing nutzen , um Ihre Kunden zu erreichen GO !
Should the law protect citizen journalists? How do social media affect ethical obligations of journalists and public relations professionals? These are just a few of the issues raised by the new social media landscape.
Should the law protect citizen journalists? How do social media affect ethical obligations of journalists and public relations professionals? These are just a few of the issues raised by the new social media landscape.
As an additional resource, the text also includes case studies and input from athletic administrators, coaches, and athletes.
This book explores the boundary between the private and the public on Social Network Sites based on the sociability framework.
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers.