A trade secret is confidential, commercially valuable information that provides a company with a competitive advantage, such as customer lists, methods of production, marketing strategies, pricing information, and chemical formulae. Well-known examples of trade secrets include the formula for Coca-Cola, the recipe for Kentucky Fried Chicken, and the algorithm used by Google's search engine. To succeed in the global marketplace, U.S. firms depend upon their trade secrets, which increasingly are becoming their most valuable intangible assets. However, U.S. companies annually suffer billions of dollars in losses due to the theft of their trade secrets by employees, corporate competitors, and even foreign governments. Stealing trade secrets has increasingly involved the use of cyberspace, advanced computer technologies, and mobile communication devices, thus making the theft relatively anonymous and difficult to detect. This book discusses the theft issues, legal protections and industry perspectives on trade secrets.
In this edition, they also add three new techniques-Driving Forces, Product Life Cycle, and Win/Loss-plus new example data throughout.
FROM WILLIAM GIBSON, AUTHOR OF 'NEUROMANCER' JOHNNY MNEMONIC THE FUTURE'S MOST WANTED FUGITIVE Johnny's a slick young twenty first century hustler with a lot of upstairs - and all of it's about to blow.
A Systems-Based Approach for Unlocking Business Insight By Mario Godinez, Eberhard Hechler, Klaus Koenig, Steve Lockwood, Martin Oberhofer, and Michael Schroeck ISBN: 0-13-703571-3 Architecture for the Intelligent Enterprise: Powerful ...
This book is for courses on Business Intelligence or Decision Support Systems.
本书涵盖商务智能(BI)项目所需的概念, 工具和背景知识, 描述了如何使用商务智能提升分析人员的分析效率.本书概述了如何开发适合组织结构战略的数据模型和解决方案的框架 ...
Zai shu ju pu tian gai di de shi dai, xu duo qi ye ji lei le da liang shu ju, dan que mei neng chong fen you xiao di shi xian qi jia zhi.Ben shu ti gong le yi tao qiang you li de shu ju fen xi gong ju he mo xing, bing yong ge zhong an li ...
"In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data has shifted dramatically.
They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second ...
Competing on analytics: inteligencia competitiva para ganar
本书对如何识破网络间谍, 商业间谍的窃密活动做了详尽的介绍, 帮助企业防范"商业007."