In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool
- ISBN-10
- 1635766559
- ISBN-13
- 9781635766554
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2020-04-07
- Publisher
- Diversion Books
- Authors
- Steve Richardson, Seth Tibbott
Description
The founder of Tofurky reveals how an idealistic hippie living in a treehouse created a global brand—and sold millions of products without selling out. In this entertaining memoir, Seth Tibbott reveals how he achieved overnight success—but only after fifteen years of intrepid failure. He tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way. Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product—tempeh—he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him. Thus Tibbott discovered the “secret sauce” ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes-harsh twists and turns of the unconventional path. “Expert advice and inspiration from a most unconventional source . . . An education in the business of ethics.” ―Eric C Lindstrom, author of The Skeptical Vegan
Get the book
Similar books
-
Chimpanzee Rights: The Philosophers’ Brief
By Will Kymlicka, Sue Donaldson, Kristin AndrewsIn Chimpanzee Rights: The Philosophers’ Brief, a group of renowned philosophers considers these questions.
-
The Vegan Meat Cookbook: Meatless Favorites. Made with Plants. [A Plant-Based Cookbook]
By Miyoko SchinnerIn The Vegan Meat Cookbook, bestselling author Miyoko Schinner guides you through the maze of products available on store shelves and offers straightforward guidance on how to best use them in everything from Sausage Calzones with Roasted ...
-
The UltraMetabolism Cookbook: 200 Delicious Recipes that Will Turn on Your Fat-Burning DNA
By Mark HymanThe first part of the book takes the reader through the three-week detoxification of Phase I and offers a wide variety of delicious and easily prepared dishes like Roasted Shrimp, Turkey and Red Bean Chili, and Ratatouille.
-
The Way of the Rabbit
By Mark Hawthorne150–1. others propose that Stevens: See Edward Ragg, Wallace Stevens and the Aesthetics of Abstraction (Cambridge University Press, 2010), p. 15. “I spend the time worrying about the rabbit”: Wallace Stevens, Letters of Wallace Stevens, ...
-
The Turtle Who Fights for Animal Rights
By Dragana Vucic DekicThis book presents imagination and arguments simultaneously, and is intended for school children as well as adults. The peculiarity of this story is that its true ending depends on the individuality of each reader.
-
Minimalist Baker's Everyday Cooking: 101 Entirely Plant-based, Mostly Gluten-Free, Easy and Delicious Recipes
By Dana ShultzThe highly anticipated cookbook from the immensely popular food blog Minimalist Baker, featuring 101 all-new simple, vegan recipes that all require 10 ingredients or less, 1 bowl or 1 pot, or 30 minutes or less to prepare Dana Shultz ...
-
How to Create a Vegan World: A Pragmatic Approach
By Tobias LeenaertIn this thought-provoking book, Tobias Leenaert leaves well-trodden animal advocacy paths and takes a fresh look at the strategies, objectives, and communication of the vegan and animal rights movement.
-
Rust Belt Vegan Kitchen: Recipes, Resources, and Stories
By Meredith PangraceThe book also includes resources on how to stock a vegan pantry, guides to useful equipment, and basic how-to's for veganizing staples"--Back cover.
-
History of Meat Alternatives (965 CE to 2014): Extensively Annotated Bibliography and Sourcebook
By William Shurtleff, Akiko AoyagiThe world's most comprehensive, well documented and well illustrated book on this subject. With extensive index. 435 color photographs and illustrations. Free of charge in digital PDF format on Google Books.
-
Vegan for Life: Everything You Need to Know to Be Healthy on a Plant-based Diet
By Virginia Messina, Jack NorrisCovering everything from a six-step transition plan to meeting protein requirements and even calorie and nutrient needs during pregnancy and breastfeeding, Vegan for Life is the guide for aspiring and veteran vegans alike, complete with an ...