Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business
- ISBN-10
- 1637422652
- ISBN-13
- 9781637422656
- Category
- Business & Economics
- Pages
- 190
- Language
- English
- Published
- 2022-07-06
- Publisher
- Business Expert Press
- Authors
- Cassandra M. Bailey, Dana M. Schmidt
Description
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on. Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today: Sustained attention from the people who matter most.
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Other editions
-
- 2010-04-15
- 224 pages
- Ebook
- John Wiley & Sons
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