This I Know: Marketing Lessons from Under the Influence
- ISBN-10
- 1641600179
- ISBN-13
- 9781641600170
- Series
- This I Know
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2018-09-04
- Publisher
- Chicago Review Press
- Author
- Terry O'Reilly
Description
Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz.
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