Introducing Marketing
- ISBN-10
- 1641760117
- ISBN-13
- 9781641760119
- Category
- Business & Economics
- Pages
- 294
- Language
- English
- Published
- 2018-07-11
- Publisher
- State University of New York Oer Services
- Author
- John Burnett
Description
"Integrated Marketing" boxes illustrate how companies apply principles.
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