The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851. Introduction to Business covers the scope and sequence of most introductory business courses.
Introduction to Business
The primer can be used with both business students and the growing number of nonbusiness students interested in learning how business works before entering the world of work.
New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business, and sustainability.
This book addresses how and why businesses operate the way they do.
The most comprehensive introductory high school business book on the market!
Introduction to Business
Provides topical coverage to using dynamic pedagogy. This book creates market-defining ancillary items for professors and students alike.
Each chapter contains a study guide with objective questions and activities.