Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media
- ISBN-10
- 1642935476
- ISBN-13
- 9781642935479
- Category
- Business & Economics
- Pages
- 393
- Language
- English
- Published
- 2020-10-13
- Publisher
- Post Hill Press
- Authors
- Kate Fleming, Justin Blaney D.M.
Description
Since 2016, the term influencer has become one of the most buzzed-about terms in marketing and social media. Influencer Marketing has become an alternative option to traditional marketing channels that may be out of reach or underperforming, and it has provided unique opportunities for both brands and aspiring influencers alike. However, one fact has remained constant: influencers and brands continue to struggle with the complex and volatile landscape that is social media. Will Post for Profit unpacks the critical components that are necessary to be successful in this digital landscape that is social media, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, defining marketing strategy metrics and key performance indicators (KPIs), and more. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately turn profit from social influence.
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