Non-Obvious Guide to PR and Communication
- ISBN-10
- 1646870670
- ISBN-13
- 9781646870677
- Category
- Business & Economics
- Pages
- 204
- Language
- English
- Published
- 2022-03
- Publisher
- IdeaPress Publishing
- Author
- Shonali Burke
Description
A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size. More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it. In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how -when done right -it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.
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