Principles of Business, Marketing, and Finance

Principles of Business, Marketing, and Finance
ISBN-10
1649250266
ISBN-13
9781649250261
Category
Business & Economics
Pages
560
Language
English
Published
2021-12-20
Publisher
Goodheart-Wilcox Publisher
Authors
Robert L. Dansby, Brenda Clark, Chris Gassen

Description

Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities that prepare students to become knowledgeable consumers, digital citizens, and successful employees or entrepreneurs, as they maximize their knowledge of business concepts. The basics of business, marketing, and finance―as well as personal finance and career management―are introduced in an easy-to-understand manner that helps students apply math, English Language Arts, technology, and soft skills to plan for a future career. The second edition has been updated to reflect recent changes in tax laws and procedures, and includes new coverage of workplace diversity and safety, understanding FAFSA for education and personal financial planning, and management challenges such as insider trading and legal procedures.

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