Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
- ISBN-10
- 1668443821
- ISBN-13
- 9781668443828
- Category
- Business & Economics
- Pages
- 596
- Language
- English
- Published
- 2022-06-24
- Publisher
- IGI Global
- Authors
- Akel, Gökhan
Description
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
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