Strategic Marketing Management
- ISBN-10
- 1682852725
- ISBN-13
- 9781682852729
- Series
- Strategic Marketing Management
- Category
- Business & Economics
- Pages
- 272
- Language
- English
- Published
- 2016-05-30
- Author
- Benedict Hunt
Description
Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its conventional sense and adopted a more global approach. This book discusses the key topics of marketing management, like marketing orientation, marketing strategy, market research, distribution, etc. These topics offer the readers significant insights into this field and facilitate a better understanding for students and researchers pursuing this discipline.
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