Good Business: An Entrepreneur's Guide to Creating a Better World

Good Business: An Entrepreneur's Guide to Creating a Better World
ISBN-10
1684352215
ISBN-13
9781684352210
Series
Good Business
Category
Business & Economics
Language
English
Published
2024-04-02
Publisher
Indiana University Press
Author
Lilly Tench

Description

Good Business: An Entrepreneur's Guide to Creating a Better World is an illustrated guide that takes readers through the complicated but exhilarating landscape of social enterprise businesses that are changing the world. A social enterprise is a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business. With a climate crisis, a growing population, and diminishing natural resources, the need for socially-minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers who are attempting to navigate the complicated business models required for social enterprises.

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