Business Policy and Strategic Management: Theory and Concepts
- ISBN-10
- 1710423218
- ISBN-13
- 9781710423211
- Series
- BUSINESS POLICY AND STRATEGIC MANAGEMENT
- Pages
- 76
- Language
- English
- Published
- 2019-12-13
- Author
- Upasana Kanchan
Description
To succedd in future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets- traditional and emerging markets. the way in which organizations attempt to develop such competitive advantage constitute the essence of their strategy. this book introduces the concept of business policy and strategic management. It explains the basic concepts of strategic vision and goal of organization, the environment (external and internal), industry structure, organizational strengths and weaknesses, sifferent type of strategies and implementation of strategies.
