Introducing Marketing
- ISBN-10
- 1710472596
- ISBN-13
- 9781710472592
- Pages
- 47
- Language
- English
- Published
- 2019-11-22
- Author
- The Open The Open Courses Library
Description
Introducing Marketing This book describes marketing as one of the major strategic tools available to the business organization. It began with a basic definition and expanded to a set of propositions of marketing. Simply, marketing is based on the mission statement of the organization; is dependent on the effective management of other functional areas; contains a functional area guided by its own philosophy; is the functional area that is concerned with market exchanges; and is likely to be successful when the philosophy, tasks, and manner of implementing available technology are coordinated and complimentary. Chapter Outline: Elvis--alive and well Marketing: definition and justification Keys to marketing success The Open Courses Library introduces you to the best Open Source Courses.
