Leisure Services Management, Third Edition, outlines essential knowledge and competencies for successful leisure managers. The text prepares students for the Certified Park and Recreation Professional (CPRP) exam and for careers in commercial recreation, public agencies, and the nonprofit sector
The author brings thirty-eight years in the public relations field to an insider's tour of the PR world and recounts his dealings with famous figures, such as Howard Hughes, John F. Kennedy, Jesse Jackson, and Ginger Rodgers
This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques.
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
MediaSpeak: the Bold New Guide to Public Relations and Reputation Management
This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company ...
You Want Caviar But Have Money for Chitlins: A Smart Do-it-yourself PR Guide for Those on a Budget
Getting Publicity
This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company ...
... Winchester, UK Watson, T (1997) Measuring the success rate: Evaluating the PR process and PR programmes, in Principles and Practice of Public Relations, ed PJ Kitchen, Chapman and Hall, London Watson, T (2001) Integrating planning ...
A chapter dedicated to tools and templates gives students exposure to real documents they'll need in their careers Arising from a need for a practical, honest guide outlining the inter-workings of agency life, this text can be utilized as a ...