Digital Marketing: Strategy and Tactics - 2 Ed
- ISBN-10
- 1732987092
- ISBN-13
- 9781732987098
- Series
- Digital Marketing
- Category
- Business & Economics
- Pages
- 302
- Language
- English
- Published
- 2020-08-10
- Publisher
- Wessex, Incorporated
- Author
- Jeremy Kagan
Description
This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.
Get the book
Other editions
-
- 2023-03-30
- 261 pages
- Paperback
- Beyond Leer Publishing, an Imprint of Kohli Media LLP
-
- 2021-12-03
- 230 pages
- Paperback
- Social Media Marketing for Beginners
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